The NEW GENERATION of Australian Fashion

With the absence of some of the industry’s biggest names during Mercedes-Benz Fashion Week, the Australian Fashion Chamber announced a new initiative to promote and develop Australian fashion design by nurturing young designers both locally and internationally.

The newly formed not-for-profit organization’s Board of Directors will be led by Edwina McCann, Editor-in-Chief Vogue Australia: “The AFC is a welcome addition to Australia’s fashion landscape that will help foster talent and create sustainable, unique and inspiring businesses of which we will all be proud”.

As part of the New Generation platform, IMG has hand-picked upcoming designers to present their Spring/Summer collections with the aim to watch them grow into successful global businesses in just a few short years.

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The New Generation in the focus of the media

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Mercedes-Benz Fashion Week Australia, The New Generation, catwalk photos

 

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Mercedes-Benz Fashion Week Australia runway photos, fashion photographer sydney

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MBFWA2014, spring summer trends, new generation, upcoming desingers australia, emerging designers australia

 

More coverage on Mercedes-Benz Fashion Week Australia:

The Innovators Runway Show

Lan Yu Bridal Collection

Swimwear Runway Show

Strateas Carlucci Runway Show

Aurelio Costarella Runway Show

Street Style MBFWA

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