With the absence of some of the industry’s biggest names during Mercedes-Benz Fashion Week, the Australian Fashion Chamber announced a new initiative to promote and develop Australian fashion design by nurturing young designers both locally and internationally.
The newly formed not-for-profit organization’s Board of Directors will be led by Edwina McCann, Editor-in-Chief Vogue Australia: “The AFC is a welcome addition to Australia’s fashion landscape that will help foster talent and create sustainable, unique and inspiring businesses of which we will all be proud”.
As part of the New Generation platform, IMG has hand-picked upcoming designers to present their Spring/Summer collections with the aim to watch them grow into successful global businesses in just a few short years.
The New Generation in the focus of the media
More coverage on Mercedes-Benz Fashion Week Australia: