Selling dreams: One hundred years of FASHION PHOTOGRAPHY

David Bailey described fashion photography simply as “a portrait of someone wearing a dress”.

Irving Penn however interpreted his work at Vogue as “selling dreams, not clothes”!

Which opinion would you agree with?

Over the last century photographers have continuously pushed boundaries to meet both artistic and commercial demands which generated great creativity and new techniques. These evolving images reflect the changing world around us and the dramatic shift in women’s roles during the 20th century.

Within the frames of the  “Selling Dreams: One Hundred Years of Fashion Photography” exhibition held at the NSW State Library, the glamour and fascinating evolution of fashion photography is captured in 60 iconic images drawn from the collections of the Victoria and Albert Museum, London.

Irving Penn described his work at Vogue as "selling dreams, not clothes"

Irving Penn described his work at Vogue as “selling dreams, not clothes”

Horst P Horst, master of studio lighting: “the lighting for a single image could take three days to perfect”

Horst P Horst: “the lighting for a single image could take three days to perfect”

Richard Avedon paying homage to Martin Munkacsi: "Never pose your subjects. Let them move around naturally. All great photographs today are snapshots”

Richard Avedon paying homage to Martin Munkacsi: “Never pose your subjects. Let them move around naturally. All great photographs today are snapshots”

If you are interested in learning more about the start of a glittering new century, the battle of making art versus showing buttons and
bows instead, if you would like to know when were studio backdrops replaced by city skylines or how has the society’s attitude changed towards femininity, don’t hesitate to make your way to the NSW State Library. “Selling Dreams: One Hundred Years of Fashion Photography” ends on the 10th of November 2013. Admission to the exhibition is free.

More photo exhibition teasers:

Time in Motion – Ballet Costumes and Pointe Shoes

The Chanel Photo Exhibition in Sydney

Old Paris Came to Sydney

Unseen Photographs of Alexander McQueen

Unseen Photographs of Marilyn Monroe

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