Did you know that in 2012 London has been named global fashion capital of the world for the second consecutive year? I didn’t. I really thought it’s New York!
A company called GLM specializing in global internet and social media analysis tells us what the world is thinking. Studying printed and electronic global media to see which cities gain the most interest and coverage, New York is placed only second on the list, followed by Barcelona, Paris and Madrid.
Although Paris is placed third on the list, it is ranked at number one for Haute Couture. That’s no surprise. However Milan, one of the four main Fashion Week locations, came in only eighth. Interesting!
So what makes London deserve the global fashion crown for two years in a row?
GLM has also published the “Top Phrases of 2011”, which reveals the secret: the second phrase on the list was Royal Wedding, the wedding of Kate Middleton and Prince William that captivated millions around the world.
Let me go further with the “Top Names of 2011”: the sixth place is occupied by no one else than Kate Middleton who simply enchanted the world with her elegance and style and continues to do so as the Duchess of Cambridge!
By the way, the Olympics has also helped London retain the title for the second year overtaking New York, who had maintained the premiere position for several years earlier.
And the new Burberry Prorsum collection for Fall 2013 showcased as part of the London Fashion Week in February wasn’t that bad either!
The hottest front-row line up of the Burberry show would not have been complete without US Vogue editor
Anna Wintour and her two pretty nieces:
What do you think, which city will be the Top Global Fashion Capital this year in August 2013?