SUPERMODELS then and now

Who were the supermodels then and now?

And how do you become one?

Gosh, how gorgeous they were..  Cindy Crawford and Naomi Campbell. They were absolute superstars.. they were everywhere.. talk shows, magazines, trendy places, they dated film stars and did not “wake up for less than $10.000 a day”. I loved Naomi’s chocolate skin and the little birthmark above Cindy’s lips. They were beautiful and powerful: they could sell anything..!

The famous 1990 January British Vogue cover has set the fashion mood for the early 90’s by presenting the era’s most influential modelling stars photographed by Peter Lindbergh.

The  iconic cover has even inspired pop star George Michael to cast the same five models in the music video for his international hit song, “Freedom”. The five models were Naomi Campbell, Linda Evangelista, Tatjana Patitz, Christy Turlington and Cindy Crawford.

In the mid-90’s Kate Moss has also joined the group of “original supermodels” with popularizing the rebellious “heroin chick” look (very skinny body, pale skin) replacing the classic curvy shapes of the Big Five.

In the late 90’s however other entertainment celebrities began gradually replacing models on fashion magazine covers and many of them fell into anonymity. I believe Anna Wintour was a bit responsible for this new trend, wasn’t she? Or she just saw it coming? I’m not sure. Anyway, there are a number of theories analyzing the decline of the supermodels.

Some of them say that high prices and poor attitudes contributed to their fading fame, and fashion editors made sure no small group of models would ever again have the power of the Big Six.

Others say that as clothes became less flashy, designers turned to models who were less glamorous, so they wouldn’t overpower the clothing.

Or it was maybe only the simple fact that more and more models began coming from non-English speaking countries and their lack of  language skills or their accents made the transition stardom a bit difficult for them.

Today, contrary to the fashion industry’s celebrity trend of the previous decade, lingerie retailer Victoria’s Secret continues to groom and launch young talents into supermodel status, awarding their high-profile “Angels” multi-million-dollar contracts.

Gisele Bündchen, being the first in the wave of Brazilian models to find international success, has solidified her status as the world’s top model by getting a  record breaking $25 million contract with Victoria’s Secret.

Gisele Bündchen walks the runway at the Victoria’s Secret Fashion show:

Miranda Kerr has also rose to prominence in 2007 as one of the Victoria’s Secret Angels. Actually, she was the first Australian model to be offered a contract with Victoria’s Secret, replacing Gisele Bündchen, joining Doutzen Kroes, Candice Swanepoel, Adriana Lima, Lily Aldridge, Karlie Kloss and Alessandra Ambrosio on the Victoria’s Secret runway every model desires to walk on.

Miranda Kerr presenting the $2.5 million Victoria’s Secret Fantasy Treasure Bra in 2011, applauded by her husband, Orlando Bloom:

The Victoria’s Secret Fashion Show takes place annually and it is one of the most glamorous fashion extravaganza of the year. This years’ show run a couple of days ago and will be on air on CBS, December 4, 2012 with Rihanna, Bruno Mars and Justin Bieber as star guests rocking the runway with the breathtakingly beautiful angels.

More on powerful women in fashion:

3 Most Powerful Women in Fashion

Grace Coddington’s Memoir

Fashion Editors Became the New Celebrities

The Iron Lady’s Power Suits on Sale

Is the Queen Fashionable in Australia?


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