In Spring/Summer 2013 we’re protesting against the seriousness of the world. The new fashion trend evokes a big turn away from the economic and political problems of our age. It encourages us to rebel with vibrant colors and be enough brave to have fun with our appearance despite the circumstances. It’s a battle between tradition and innovation.
Satin, silk, shiny leathers, eye-popping metallics.
Tropical, floral, camouflage.
My favourites among the designers using a more traditional approach are Calvin Klein (Italo Zucchelli) and Ermenegildo Zegna this year.
Their color palette embraces signature black, charcoal, off-white and tobacco browns, brick red, navy blue.
As representatives of the strikingly loud direction I would like to highlight Salvatore Ferragamo (Massimiliano Giornetti) and Gucci (Frida Giannini).
Their dominant colors are curacao blue, tangerine, lemon yellow and leaf green, crimson, orange, azure blue.
This new trend is already adopted by the shopping public, especially by the Generation Y men (those born after 1982) who according to the latest customer reports have increased their spending on fashion faster than any other generation.
And the rest of us who like the sober suiting chosen by prime ministers or the representatives of the corporate world have a whole year till next summer to digest and accept that pink and neon yellow might be the new navy.